we've collected equivalent to
1 BILLION
PLASTIC BOTTLES
1 BILLION
PLASTIC
BOTTLES
since inception
THAT’s 13,620,434 KG OF ocean-bound plastic
2023
2023 has been quite the ride, but above all it’s a year that has shown us that our impact business model is working and making a difference. We have given over £3. 7 million to plastic collection projects around the world, collecting the equivalent of one billion plastic bottles in weight, whilst engaging over one million people with this mission via our products.
Yet we know that it’s still a drop in the ocean — so it’s even more exhilarating to know that we are not alone and our community and partners are with us every step of the way.
As an impact-driven company, we strive to do good for people and the planet, but we're far from perfect. Exposing our challenges presents the best chance for improvement. It's an open invitation for everyone to do the same.
Will & Nick
To create a world where the value of a company is measured by the good that it does, as much as the profit it makes.
Bringing people and brands together to end ocean plastic.
of ocean-bound plastic collected by our community last year
THE BOTTLE EQUIVALENT WOULD CIRCLE THE EARTH 5 TIMES!
Download full PDF reportThese aren't just buzzwords, they form the roadmap to creating a better future.
No water, no life. No blue, no green.
Tackling issues
like
plastic pollution
requires holistic approaches that
prioritise the
well-being
of
local communities
In nature, there is no such thing as WASTE - the waste of onE system becomes food for the other.
since inception
THAT’s 13,620,434 KG OF ocean-bound plastic
Partnerships play a pivotal role in our achievements, enabling us to leverage diverse expertise and resources to drive positive change.
We’re also learning from our pitfalls and, as we transition into 2024, we're embarking on a deeper exploration of impact-led partnerships. For us, this signifies a strategic shift towards collaborations that are not only aligned with our organisational objectives but also rooted in generating measurable and transformative impact.
Social
Good
As environmental stewards, we know tackling issues like plastic pollution requires holistic approaches that prioritise the well-being of local communities affected by these challenges.
We are able to do this through our partnerships with Plastics for Change, rePurpose Global, and Plastic Bank! Our strategy involves empowering communities economically and socially, investing in healthcare, education, and housing projects. By addressing these issues, we enhance community resilience and promote a more equitable world.
A portion of our plastic collection funds are dedicated to supporting the wellbeing of coastal communities impacted by extensive plastic waste accumulation along their shores. While a significant portion of our social responsibility efforts are focused on supporting coastal communities, we also undertake projects locally, such as our recent collaboration with Swim England that funded over 16,000 swimming lessons.